ATONE – method of service design

Each alphabet is an ‘ innovation lens’ used to view and explore the same design challenge.

A- Actor Networks – see the potential that lies in the reconfiguration of roles and relationships amongst the constellation of networks.

T- coordination & development of what touchpoints between user and service-

0- the design of what the service is actually offering – brand/identity – understanding how the service is experienced at a functional,emotional ,self expressive level

N- needs the service satisfies  – involves user design perspective – interviews – day in life – participatory design methods

E- the experience that the service gives the user

sources – http://epf.thingml.org/wikis/inf5120/practice.innovation.service_innovation.base-sintef/guidances/roadmaps/how_to_adopt_service_innovation_4FA14E77.html

http://www.tisdt.com – This is service design thinking ( book )

persona -7

Shivananda is 17 years old.

“ I want to play football for my country.”

He passed his tenth exams two years ago and studied at an English medium school.
He often helps out with the family business, which is selling lemon at the wholesale.
Typing into his touch and type HTC, he talks about being part of the regions football team
and all the travelling he has done through it. He took up the course at the ITI because his parents
advised him to; it would give him a fast job and help him join an engineering course.
Before coming to the ITI, he goes for football practise from 630 am till 830 am. This routine
follows on Sundays too. Often he likes to go to nandi hills to chill or watch a movie at the hall with his friends.

persona – 6

Srinivasan is a 17 years old.

“Technology is catching up, you need to have a job in technology”

10^th pass, Srinivasan now stays away from home with his grandmother as he studies in the city at an ITI. He joined the course out of interest and because his brother also studies there. Now that he is studying to be an electric mechanic he aspires to get a good job at Bosch and earn a good salary so that he can buy his own car and house. As he grew up he aspired to join the police, he decided to join the ITI when the time to decide came as he sees technology is important and one needs to have a job to do with technology. Since things at home are tough, he has job as a newspaper delivery boy. He loves to play cricket and on a day off he usually spends most of the day doing that along with watching TV. He loves nature and longs for a quiet place where nobody can bother him, he misses his home which was the farms where he grew up amongst hens, rabbits and cows!

Persona 5

Srikrishna is a 19 year old boy.

“I like Surya because he is frank”

He completed 10+2 in the hope of being a doctor, as his parents told him it would be a suitable job. He changes his plans when failed two of his exams. He then joined the ITI which he had heard of from a relative who was working there. Now that he is studying to be an electrical mechanic, he likes it and finds the course interesting as it demands them to be creative. He uses the computer for playing games and typing mainly and doesn’t use the Internet. He spends most of his free time playing cricket or watching films with his friends.

persona 4

Mahadev is a 20 year old boy.

“I look up to Swami Vivekananda for his ideas about youth.”

He completed his 10+2 and joined the ITI. His parents are farmers. Though he does not have access to a personal computer. He uses the internet for multitude purposes- Gmail, Facebook and to check educational websites. He loves to read books, and when he was young he dreamed of being a detective story writer. Mahadev loves to spend time talking or watching movies with his friends or studying in a group. He loves to joke around and fight with his brother. Now he has joined the ITI so that he can train to be an electrician and get a good job.

Stakeholder Map

Stakeholder Map –
looking at all the key parties involved – what do they want? what are their specific interests?
They are – QUEST Alliance and the bigger project the lab falls under; me, Ragini Lall – designer of this lab; ITI’s- the bigger institute the lab will be within; the students- the ones who this project is aimed towards & the brief – what we set out to do in the beginning- and the keep in mind all this – what the room’s concerns are.

Persona 3- Nitya

Nitya is a 16 year old girl.

“I want a job that is more practical or has field work and doesn’t
require me to sit in an office all day.”

She lives at home with her mother, elder sister and younger brother.
Her father has passed away, and her mother earns for the family.
Her mother works as an office attendant at an advocate’s office.
Spending time with her family members brings a smile to her face,
be it playing pranks on them or having silly fights about the television
and also, sharing with her friends and family. She has fun and feels extremely
focused while making crafts like photoframes. When she is sad, she plays
badminton distract herself and avoids telling anyone about her worries.

She joined the ITI because of her wish for a job that didn’t require one to sit at one
place for long and also, as her elder sister was studying here too. At the age of 10, her dream was to be a CA, she left this thought as she is not strong with her language. Though, she is happy with the change in plan she would still like the ITI to help her improve her language.

Persona 2 – Madhu

Madhu is an 18 years old girl.

“I took this course up so that I could be qualified for
my late father’s job which has been offered to me”

She lives with her family and travels to the ITI which is an hour away
by bus Monday to Saturday. On her spare day she spends time sleeping and watching TV.
She loves to watch movies and music videos- Zoom, MTV and Channel V are her personal favorite.

She was studying B.Com at the time her father passed way. Her family which consists of her mother and her two younger siblings live on her father’s pension. She needs to take on the responsibility of funding her family as soon as possible which is why when she was offered her Dad’s job she left the B.Com course and took admission at the ITI in the electronics course to be qualified for his job.

She likes to read, cook at home and dance which is when she feels focused. Among other things she also enjoys dressing herself up and buying dresses. She misses her dad tremendously, when she comes home tired she likes to rest in her dad’s room. When asked for her top fun activities she doesn’t hesitate to include crying as one of them. She looks forward to her birthday which they celebrate at her dad’s office and treasures the calculator her dad had gifted her once upon a time.

Persona 1 – Shiela

Shiela is an 18 year old girl.

“I want to show my father that this is not a man’s job”

She lives with her family which consists of her parents, younger brother.
Her two elder sisters are married. At home, her younger brother and she spend
lots of time playing pranks on others. She even likes to read joke books in her spare time.
Her usual Sunday consists of her getting up late and watching lots of TV. She watches a lot of Mr.Bean and other cartoons, and finds shows about animals on discovery fun to watch too.
She uses a desktop at home to practice stuff taught in class at times but doesn’t like wasting time on facebook chatting the way her friends do. And even though her younger brother has a cellphone of his own, she does not as her father thinks it will spoil her.

She joined the electronics course at the ITI out of interest. Two years ago when she saw a switchboard in her house being repaired it intrigued her and made her want to join the course.
Her father works to make technical/architectural drawings does not understand why she has chosen to take up this course. It’s a boy’s job, he says. She wishes to prove him wrong and come out of this course independent and able to take care of her own needs. This she has learnt from her mother’s experience with her father, who started drinking a bit too much after their marriage .She considers her mother her role model, a woman who stuck in out with her father even though it was tough and today when her father quit his bad habits is responsible for keeping the family together.

Open Ideo Challenge- LAB 21: Co-Learning Labs with 21st Century Guidance Counselor

here is a concept being proposed for a challenge at openideo – that is slightly similar.

The lab’s core mission is to engender a collaborative haven where young people are creatively motivated to communally build 21st century skills, gather relevant information and cease opportunities to carve successful careers across industries, sectors and markets.

Stakeholders

· 16 to 24 Year Olds

· Parents

· Individuals

· Educators

· Local & National Governments

· For-Profit Businesses (local and global)

· Non-Profits / Social Enterprises / Foundations

WHY LAB 21?

Because…

· Young people deserve a dedicated ‘go-to’ place away from home and school to build additional skills in solidarity and community before entering the world of work.

· Ready, willing and able young people should be empowered as creative builders and collaborators of the future world of work.

· Preparation for the world of work can and should take place in wholly new and supplementary creative learning environments.

SERVICE DESIGN

1. Curriculum & Programming Design

LAB21’s hybrid programs and initiatives are the crux of its existence and rely on a guided framework developed by the Partnership for 21st Century Skills.

(Note: Please explore the hyperlink above as the information therein forms the building blocks of LAB21’s programming design)

Areas of focus will include:

· Global Awareness

· Financial, Economic, Business and Entrepreneurial Literacy

· Creativity and Innovation

· Critical Thinking and Problem Solving

· Communication and Collaboration

· Media & Technology Literacy

· Flexibility and Adaptability

· Initiative and Self-Direction

· Social and Cross-Cultural Skills

· Productivity and Accountability

· Leadership and Responsibility

2. Delivery of Programs

Programs will be delivered quarterly in four distinct tiers, each of which will include:

· Classes

· Workshops

· Career Sessions (one-on-one)

· Conferences

· D.I.Y Entrepreneurial Labs

· Projects in Residence

· Events

· Fellowships