Tag Archives: user centric design

Persona 2 – Madhu

Madhu is an 18 years old girl.

“I took this course up so that I could be qualified for
my late father’s job which has been offered to me”

She lives with her family and travels to the ITI which is an hour away
by bus Monday to Saturday. On her spare day she spends time sleeping and watching TV.
She loves to watch movies and music videos- Zoom, MTV and Channel V are her personal favorite.

She was studying B.Com at the time her father passed way. Her family which consists of her mother and her two younger siblings live on her father’s pension. She needs to take on the responsibility of funding her family as soon as possible which is why when she was offered her Dad’s job she left the B.Com course and took admission at the ITI in the electronics course to be qualified for his job.

She likes to read, cook at home and dance which is when she feels focused. Among other things she also enjoys dressing herself up and buying dresses. She misses her dad tremendously, when she comes home tired she likes to rest in her dad’s room. When asked for her top fun activities she doesn’t hesitate to include crying as one of them. She looks forward to her birthday which they celebrate at her dad’s office and treasures the calculator her dad had gifted her once upon a time.